In the past, Amazon provided customers with the option to have selected clothing and accessories delivered to them before they made a purchase, similar to how physical stores function. Sadly, this is no longer relevant
The “Try Before You Buy” Prime program will be discontinued by Amazon on January 31,2025. The program’s primary focus was on selling clothing, shoes, jewelry, and accessories online, making it a convenient way for customers to shop for fashion without The worry of buying items that don’t fit or meet their expectations. Prime Wardrobe was introduced in 2018, providing Prime members with the opportunity to select up to six qualified fashion items, experiment with them at home, and return unwanted items without paying any charges within seven days
What is the cause of its extinction? In a declaration given to the public CN B C , an Amazon spokesperson said that “given the combination of Try Before You Buy only scaling to a limited number of items and customers increasingly using our new AI -powered features like virtual try-on, personalized size recommendations, review highlights, and improved size charts to make sure they find the right fit, we’re phasing out the Try Before You Buy option, effective January 31,2025. In essence, the program had a restricted range of products, and Amazon believed that AI replacements were capable of killing this off
The ability to select specific sizes in e-commerce was an uncommon feature, as It can be challenging to achieve accurate measurements when purchasing items online. The program is live until January 31st, so if you’re interested in trying something, It’s worth checking out