Iftar at Public Places is the focus of Ramadan Marketing Prime
What makes Ramadan Marketing stand out?
The duration of Ramadan in Indonesia is not restricted to religious ceremonies, but rather a transcendent event A time of heightened consumer interest, strong local connections, and significant changes in media consumption patterns Brands can now engage with their audiences in authentic and meaningful ways, as engagement patterns change over time
A Prime moment During Ramadan is Iftar (breaking fast) , when people leave their homes and gather in Food courts, restaurants, cafes, shopping centers, and transportation hubs Brand messages must be communicated to meet the demands of the shift from private to public spaces Move beyond electronic gadgets and into the open air , where real-time interactions happen
Iftar at Public Places: Missed chance
Ramadan marketing is still being prioritized by many brands Social media and TV ads , missing out on the High-density public spaces Iftar is the customary gathering place for people. While, it’s true digital marketing is still an integral part of any campaign The communal and social experience of Ramadan is intrinsically ingrained , and brands need to Move around physically where the conversations are taking place
Enter Smart Public Screen , basically an upgraded version of digital kiosk — but this time add internet, iot, livestream capabilities, contextual advertising, programmatic capabilities and we are now exploring ways to Break the digital-physical marketing barrier By leveraging Smart public screens In high-traffic Iftar locations. These displays go beyond showcasing commercials and serve as a means for advertisers to connect with their audience Real-time engagement, contextual messaging, and interactive experiences That meet people The specific time and place they are in
Important points learned from MM AI nnovate 2025.
I gave my talk about some important things that people should know How can brands best engage with people during Iftar at public places? :
1️⃣ Timing is Critical Moments that engage audiences are the most effective Following Iftar and Suhoor , when digital and in-person interactions peak
2️⃣ Location-Based Advertising — Targeting Malls, shopping areas, transportation hubs and leisure destinations Amplifies brand visibility in High-footfall areas
3️⃣ Cross-Platform Integration — Brands that blend Social media activation with no internet access Create a Seamless experience Across touchpoints
4️⃣ Community & Generosity Drive Engagement — We observed a Virtual tipping is increased by 2-3x During Ramadan, our PlayStars were shown that generosity is the key to meaningful interactions
5️⃣ Buka Bersama Culture is on the rise With the increase in social events The significance of Public Iftar appearances will increase in 2025.
The Future of AdTech is characterized by the Convergence of Digital and Physical Presence
A crucial point made during the panel discussion at MM AI nnovate 2025 was:: The emphasis in advertising is no longer on screens, but rather on experiences AdTech’s future is bright Direct correlation between online and offline modes , ensuring that brand interactions feel Natural, contextual, and immersive
We are now living in a time when everything is different Smart screens, AI-directed ad placements, and real-time audience analytics Can revolutionize the way consumers are served by brands. Imagine a campaign that Changes in response to location, weather, and crowds, acting dynamically , serving the most relevant content at the right moment
This Online-to-offline (O2O) strategy It is crucial for brands to make an impact not only during Ramadan but also in all other significant consumer moments. The key will be in Developing connected experiences that transcend traditional advertising An unified engagement ecosystem that integrates social media, livestreaming, AI-driven recommendations, and on-the-ground activities
Despite technological advancements, The brands that strike a balance between digital precision and physical presence are poised to become The next wave of marketing innovation
Throughout the campaign, we will be discussing #RamadanMarketing and #MMAInnovate2025 through IftarEngagement in Buka Bergermas, AdTech Strategy (including both Google and BBM) and FutureOfAdvertising