Branding is not limited to a logo
It’s a comprehensive experience
Photo by Davisuko On Unsplash
From the beginning, let’s begin with branding. Although it is a necessary component of any business, many individuals lack comprehension of its purpose
The shiny logo on the cup of your favorite coffee shop or the clever slogan displayed on a billboard while stuck in traffic may be mistaken for both. The significance of branding surpasses that of the current marketing campaign. The feeling, personality, and overall vibe of your business is what makes You feel like yourself when You walk into a room. Your brand doesn’t fit the criteria of being human, which is a form of branding. (Or is it?)
Branding is the way people perceive you, and it’s about creating that sense. Your logo, colors, copy, products, customer service, and product feel all contribute to creating a magical combination. When people hear your name, they tend to immediately think of something that resonates with them and which must be conveyed through branding
Consider the idea of Apple for a moment. Is your sole focus on the iPhone or iPad when it comes to Apple products?. Your thoughts are on fresh concepts, stylish designs, and the idea of a badge of distinction. Apple’s branding is not limited to the logo on your phone, but rather creates a complete experience for the product. The sensation of being unique and ahead of the curve. You are not just purchasing an iPhone, but also adhering to a lifestyle. Apple’s branding is renowned for its distinctiveness
Photo by Tomáš Stanislavský On Unsplash
When creating your brand, it’s not just about visuals; it also involves creating an emotional experience for your audience. Every time someone interacts with your brand, you want them to feel something – joy, trust or excitement
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Stay tuned for my next posts on branding as I continue writing. On my alternate medium handle, I also offer writing services that cover a variety of subjects, including life lessons and contemplation Aditi
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