There are only a handful of car manufacturers that have made it to this stage Genesis Has been in such quick succession?. Just under ten years ago, Genesis was transformed into a separate entity within the Hyundai Motor Group, and sales of this brand have continued to skyrocket. In the United States, vehicles were delivered by the brand in 2024, which was over 75,000 more than the previous year The success of this showroom depends on the ability to provide an excellent product While Genesis ‘production of exceptional vehicles is impressive, their strategic partnerships are also crucial
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“The Company Is Audacious” Is the reason behind Genesis’s GV80 Coupe
Although the introduction of another luxury SUV coupe from a non-European brand doesn’t make sense, Genesis has no reason to do so
Rebooting The Suits Series
Genesis made an announcement on February 20 that it would be the official automotive partner of the new Suits LA series, aiming to attract as many eyeballs as possible. A former federal prosecutor named Ted Black is the focus of this legal drama, which was produced by NBCUniversial and features him reinventing himself in Los Angeles after leaving New York. Due to a crisis at his law firm, Black must now honor the role he had held in contempt throughout most of his career. ”
This partnership is a smart move on Genesis’s part as it will get their vehicles in front of countless potential customers, some of whom may not have heard of this up-and-coming challenger brand before Of course, the automaker has done other unique things to build brand recognition For instance, there’s the Genesis Invitational golf tournament, and they even have Genesis House, an elegant and uniquely Korean brand experience center in the heart of New York City
Bringing the drama, this new Suits LA series includes a wide array of characters, each with shifting loyalties According to an article published by NBC , “Six years after the original Suits attorneys argued their last case in New York, the hotly anticipated spin-off series is here – featuring a new group of power players amid the glitz and glamor of Los Angeles. ” Suits LA stars Stephen Amell, Lex Scott Davis, Bryan Greenberg, and Josh McDermitt. As with the original series, Aaron Korsh is the creator and executive producer
Genesis Vehicles Will Play AS tarring Role, Too
Of course, various Genesis vehicles will be prominently featured in this program. Character Erica Rollins will drive the sleek and luxurious GV80 Coupe as her personal vehicle, while the G90 flagship luxury sedan serves as chauffeur-driven transportation for the Black Lane Law firm. The Genesis brand’s partnership with NBCUniversial also includes some custom ads that will be shared across social media platforms, and even during in-show commercials. These spots will feature the GV80 Coupe
In a media release shared by the automaker, Wendy Orthman, executive director of marketing at Genesis Motor America said, “Our brand celebrates new beginnings, and being at the start of this new ‘Suits’ era is a perfect way to introduce Genesis to millions of fans worldwide. ” She also added, “As a design-forward brand, we look forward to watching our customers, as well as the Black Lane Law attorneys, arrive in style and power no matter their destination. ”
According to Karen Kovacs, NBCUniversal’s president of advertising and partnerships, “Storytelling is the foundation of everything we do” as stated in the same media release. Collaborating with brand partners, we create engaging experiences that reflect the brand and our audience’s passion. ”
Suits LA reboots the previous Suits franchise, which ended back in 2019. You can check this series out starting on Sunday, February 23 at 9: 00 P. M. E astern time when the premier episode debuts. If you’re a bit more digital, this series will also be offered on the Peacock streaming network