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The amount of money spent on Super Bowl LIX is being investigated, and we’ll examine how much advertisers and consumers are investing in the game

The Average viewer of a TV show Will pay $91 for the Super Bowl

The Kansas City Chiefs and the Philadelphia Eagles will compete against each other in Super Bowl LIX in New Orleans on Sunday, marking their second meeting in three years. The Super Bowl has been one of the most watched TV shows in the US for four decades, with its 59th season 1. The big game generates a significant amount of money due to the presence of viewers, which affects ticket prices, advertising, average spending per person, and players ‘incentives.  

The first expense relates to the game’s admission fee. The average price for admission to Caesar’s Superdome in New Orleans, offered by secondary market resellers such as StubHub, SeatGeek, and TicketMaster, is $4,470 per ticket 2. 3. 2. Ticket prices on the same sites averaged at $56,593 for the highest priced ticket.  

The game will be televised to approximately 75,000 people this weekend. The remaining tens of millions viewers will be watching on TV, possibly from home, and they will also be spending money on the game. Consumers are expected to spend approximately $91 this year, as per a survey conducted by the National Retail Federation. A total of 58 items were used to make up the Super Bowl, while 6 was recorded. The game experienced a 4% surge in growth from the previous year 4. The majority of consumers, around 81%, are spending some money on food and beverages during the Super Bowl. Roughly 14% of participants stated that they would be spending money on team uniforms and equipment, while 10% planned to purchase a new TV for the big game.  

Advertisers are paying millions of dollars for commercials, which means that the game is not only a lucrative opportunity for live audiences. The estimated cost of a 30 second commercial spot on the game for this year is expected to be $8 million, which has almost doubled in the last 25 years 4. The average delivery of Super Bowl ads was found to be higher in Kantar’s research, according to their findings Return on investment Of $4.60 per dollar spent 5.

Incentives are available to broadcasters and Players

Fox’s exclusive rights to broadcast at the Super Bowl make it seem like a reasonable advertising price. Fox has agreed to an 11-year contract with the NFL that will last until 2033 and includes over $2 billion per year for all 2023,2025,2202,222-23,2203,2024-54, Super Bowls, as well as some Sunday NFL games and other assets 6. 7.

Fans, broadcasters, and advertisers are not the only ones receiving financial compensation from the NFL; the game also benefits its players. The league’s new collective bargaining agreement mandates that players on the losing team receive a salary of $96,000 and those on their winning team pay $171,000, in addition to their salaries and incentive bonuses 8.