The Marketer of the Day Podcast features David Hirschfeld’s Perfect Launch Strategy in a featured image
Develop the Perfect Launch Strategy for Software Development and SaaS with David Hirschfeld
There are plenty of great startup ideas that never made sense, But what if there was a way to dramatically improve your chances of success? David Hirschfeld, who has been software engineering for more than three decades, has cracked the code. He has identified a common thread that separates the successful and unsuccessful startups, with the aim of changing the conventional startup structure
Key insights:
Welcome back to the podcast, Robert. David Hirschfeld hails from Tekyz. At T-E-K-Y-Z, the number is commission, And David has seen some things. He has observed some developments in the startup and software sectors
He will share the same characteristic as successful companies that are not present in those that have experienced failure, according to Robert. The launch first method is his specialty, but he also offers guidance for software companies, fast companies and startups to maximize their chances of success by taking all necessary strategic steps and moves
David, I am pleased to have the opportunity to speak with you, Robert
David Hirschfeld expressed gratitude to Robert for being a part of the show. My passion for startups lies in discussing them, even though it can be a very sad subject at times. But there’s hope. Flipping the situational awareness of your perspective can transform it into a practical concept and eventually lead to the establishment of an enterprise
Robert, it’s exciting to see what you can achieve in life if you have the courage to do things correctly even though failure is inevitable. What are you presently thinking about with regards to the things you’ve learned and your passion for talking about?
[1: 23–1: 44] David Hirschfeld: Okay. After 17 years of working in software engineering, I founded Tekyz and have been involved in the field for more than three decades. My logistics route distribution inventory management startup grew to employ 800 people across 22 countries and was eventually sold to a publicly traded company
According to David Hirschfeld, he has the experience of having a successful exit. I am familiar with the entire life cycle. It took me and a partner an eight-year journey to complete
Despite the success of his company, David Hirschfeld found that the factors that led to its sale were not the ones that made it successful. Through my experience working with multiple startups, I observed their failure in the same way as Tekyz, highlighting the similarities between unsuccessful companies and successful ones
It is almost always the same, as David Hirschfeld stated. The reason is that they are unable to create a product market. They are building a product that they believe will be highly successful and generate high returns, but it is not being sold to anyone yet
Either They lack the ability to communicate their product effectively and solve their problem, or They have an insufficient product, according to David Hirschfeld
The product they’re selling is not suitable for the market, as per David Hirschfeld. The reason why they don’t sell their product market fit until they have spent money and invested in it is because they take too much time to do so
According to David Hirschfeld, the only way to determine if a product is marketable is through monetary compensation or monthly subscriptions. If someone downloads their product for testing on social media sites, they may not be willing to pay for it once you switch to pricing engine mode
The Launch First Method methodology was developed by David Hirschfeld. The concept is that you should start the business and your marketing and sales engine before building a product. Is that?
It seems like a backwards turn, doesn’t it? According to David Hirschfeld. Is that something you’re capable of doing?. You simply need to create a prototype that replicates the product you plan to manufacture and operates accordingly, so that the person viewing it can comprehend the concept
David Hirschfeld emphasizes that clicking through design mock-ups is not the only option. The reason why it is not considered an MVP is that it lacks the necessary functionality and vision to be deemed valuable enough for public purchase
David Hirschfeld believes that the vision is not real software, but it does appear to be genuine software. Elon Musk replicated the Roadster’s approach to creating a prototype that was unrestricted in its performance and durability
According to David Hirschfeld, the electric car resembled a genuine Roadster but was not capable of driving. Many of them were pre-sold by him. His product market fit and ability to attract developers were unquestionable, leading him to finance the development of his cars and demonstrate to investors that he has a following
David Hirschfeld explains that the process involves creating a prototype. We go out. To identify the early adopter niche and address potential issues with your product, we conduct a thorough niche analysis
David Hirschfeld suggests avoiding two distinct niches. We need to identify the niche that will be most beneficial for early success, even if we don’t have a comprehensive list. We create a marketing mix, develop messaging, and distribute individual demos or webinars to reach the intended audience
David Hirschfeld suggests that if the product is not yet available, its value must be high enough, such as a lifetime license or prelaunch sales of clinical trial software costing $250,000 per pop
An infographic designed to help you clear your Mind during Product Launch
David Hirschfeld explained that the implementation of clinical trial software is usually more expensive than the software itself, which is why it was free. Provided that the value of your high-value proposition is significant and the solution you are providing is priced reasonably, they will purchase it in large quantities before you invest in a product to demonstrate market suitability
David Hirschfeld stated that the line was 3 to 1 ratio. The cost of acquisition must be equal to 1 and a customer’s lifetime value should be reduced by 3 percentage points
According to David Hirschfeld, you’ve made enough sales that it wasn’t accidental. Afterward, we persist in selling. Have you thought about adding a marketing and sales engine to our product portfolio?
David Hirschfeld explains that the launch first is what it’s called. You’ve launched your business before you built the product. We initiate the development process and make it clear that the initial version will not have all the features we intended. Depending on the design of the first version, it will take either two, three, or four months to arrive
David Hirschfeld explains that Launch First is about using the money to finance development, which presents an opportunity for raising funds when you lack a product or revenue to demonstrate to investors
You can relate to my experience of creating software like that once or twice by giving me a rough idea of what it was like. I submitted the book idea before the finished product was available
There are moments when you feel like taking risks and making a mistake, but the way you approach it makes sense
Robert’s statement suggests that the people behind it are responsible for creating the product, features, and then attempting to identify the individuals involved. After determining the marketing strategy and product specifications, they endeavor to determine the individual’s approach. Your approach is more effective in sales, customer outreach, and pitching ideas before the actual product launches
According to Robert, You are responsible for determining marketing messaging and the target audience. The failure of your startup can be attributed to either inadequate product or flawed user experience
Without exposing the facts And experiencing the outcomes, it’s impossible to determine what might occur. You have uncovered an exhilarating system that you are eager to share. You’ve been working hard for decades, experiencing numerous adventures
Robert, What is your preferred topic for a successful case study that you feel would be entertaining to discuss?
David Hirschfeld affirmed: “Let me just say that.”. There are a bunch. The reason we started Launch First is because we tested four different products and clients over a period of two years
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David Hirschfeld had designed a real estate investment portfolio management system platform but had not yet started working on it. We provided prelaunch sales to real estate investors in this ecosystem
David Hirschfeld reported that they sold six units in the first 60 days. The client’s sales of 23 licenses resulted in 70,000 sales. The product’s development began with that point
In the field of aerospace parts distributors, David Hirschfeld mentioned Another job. The software that was intended to handle the situation was being used. What’s it?
David Hirschfeld discusses the origin of products from a parent. Every component in the aerospace industry requires a certificate. If the piece is a combination of other components, does that require certificates for all its parts and their own certificate, along with any additional documentation before being put into service?
David Hirschfeld stated that there was no system in place to monitor these activities. We created a fantastic prototype for the client, consisting of animated mock-ups
David Hirschfeld described It as a finished product. The entire picture was exhibited. It was evident that the product and market fit were deemed perfect after three demos, which we sold for $15,000 each over a period of two weeks
David Hirschfeld suggests a lifetime license. That’s not something I would ever do. Isn’t it possible to give away a certain percentage of your market to raise the same amount as you would by giving an investor access to 10 or 15 shares or 25% equity?
According to David Hirschfeld, the product is of great importance to customers. The first version of the product is used to demonstrate its appropriateness and suitability
According to David Hirschfeld, building an MVP for product market fit is no longer feasible. The aim of your endeavor is to achieve a product, solution, and complete fit. To be considered product market fit means having a product that is in demand and will be sold to consumers
According to David Hirschfeld, the key to Product solution fit is that users can engage with the Product and stay engaged while also enjoying the user experience
That’s the product solution fit, according to David Hirschfeld. The product market fit may be successful, but the customer’s unwillingness to use it can exacerbate the situation. That’s the essential ingredient for constructing your MV P. T he beta customers who have invested in the product are able to test it thoroughly and accurately
These are buyers, not snobbers, as per David Hirschfeld. Those who participate in numerous free betas receive positive feedback, but the feedback they receive is not suitable for their product market fit
According to David Hirschfeld, the product’s sales numbers are unlikely to increase over a prolonged period. It will assist them in ensuring that the product solution is suitable for the specific group of people who may or may not be buyers, who are currently undergoing trials
It’s not until you receive a check that you realize this, David Hirschfeld. The topic at hand is the need for founders, and it can be daunting to ask for financial support for a product that has not been developed yet
Many founders, including David Hirschfeld, find it difficult to maintain development and believe that they can achieve their goals on time. The lack of features in the product means that I won’t be able to create a favorable impression and give the wrong impression to the market
They keep on going, as David Hirschfeld pointed out. The syndrome is referred to as failure to pull the trigger. Their unwillingness to do so is a significant mistake. You must face the possibility of experiencing concerns about the product’s potential to fail
David Hirschfeld suggests that implementing a launch-first approach can lead to early turnover And unfavorable product market reviews
Infographic: How to start Your Software Development with success
According to David Hirschfeld, it’s not necessary to turn a large vessel. The software product is not yet finished. It’s a prototype. The message is a marketing tactic. You can play with both of those items and then retest them in two weeks
Within a span of two months, David Hirschfeld undertook three or four retests. You have the ability to pivot three or four times. If you’ve developed your software, pivoting won’t happen as quickly
According to David Hirschfeld, the process of pivoting is a lengthy and expensive undertaking. The presence of your momentum means that you won’t need to pivot as much. It’s a breeze here
According to David Hirschfeld, individuals can exhibit remarkable flexibility and rapid movement. If you haven’t been able to sell your product after three or four attempts, and there are still no sales, can you decide on a solution?. I was unable to succeed in time and money
David Hirschfeld believes that the product, market, timing, or anything else is incorrect. I’ve gained knowledge and am now capable of moving on. I had a limited time, energy, and money
According to Robert, taking too many risks can be unenjoyable and lead to regret when a founder makes such impulsive decisions
Robert, your contribution is noteworthy for introducing innovative approaches to software And marketing
Robert, can you provide any information about who is currently utilizing your system?
David Hirschfeld wants to reiterate his previous statement that founders must possess a positive mindset, which is one of their primary challenges
David Hirschfeld suggests that one must push forward to make progress. It’s important to have confidence in yourself. You must have confidence in your product. These are all recipe for disaster. I am unable to recall the source of this
A book on the power of positive thinking, which was published in the 60s and became a cultural mantra, has been observed by David Hirschfeld since then. Studies have shown that CEOs who achieve high levels of success and excel in their positions are highly aphobic, fearful, and anxious
According to David Hirschfeld, positive thinking is not a force that can be exercised. They are contingency planners. It’s a common thought that people are fixated on what could lead to their downfall, and they can easily imagine the consequences
David Hirschfeld believes that If a competitor introduces this feature, we may not be successful. This is the area where they spend all their time. They devise strategies for mitigating the risk associated with each of these scenarios
When questioned by CEOs like Michael Dell, how were they able to achieve such impressive results from a simple start-up?
According to David Hirschfeld, he was fortunate to be in the right place at the perfect time. Regardless of the outcome, they were prepared for it. Regardless of what unexpected events unfolded, most people had considered the consequences and ways to manage them
Regardless of the market, competitors, or customers, they were left with a guideline to follow. The individuals were prone to anxiety
David Hirschfeld is not advocating for the widespread use of Xanax to alleviate anxiety. During our entrepreneurial journey, we often have a clear idea of what we want to achieve and how we can translate it into action
David Hirschfeld stated that they recognize a problem, strive to solve it, and fall in love with their product. After putting on the black robe, we begin to preach religion and believe that this product will be of great success. If you want to be successful, it’s best to discard the black robe and wear the white coat, then become a clinician and view everything as if they are important
According to David Hirschfeld, it is important to acknowledge all your assumptions and determine how to prove them wrong while also assuming that their assumptions may not be accurate
Don’t assume that the assumptions are correct, as David Hirschfeld cautioned. If you have faith in yourself, you are exposing yourself to risk and failure. When you acknowledge the potential for failure and explore alternative paths, you are following the same path as the highly successful CEOs
The insight from Robert suggests that we need to be more mindful and less reactive in order to handle different situations
It’s accurate, as David Hirschfeld stated at the time. Yeah. It is possible for individuals to launch their own businesses today. The potential of AI is significant, and software companies are likely to see it as a lucrative business
[19: 13–19: 26] David Hirschfeld: Right. There are numerous chances available, regardless of the type. An article about the most successful McDonald’s franchisees ‘manufacturers lingered over for years in my memory
David Hirschfeld stated that farmers who left their farm to become franchisees were the ones who achieved success. The success of farmers’ successful methods in franchising has made them the best
According to David Hirschfeld, They don’t make any efforts to invent anything. They strive to be exceptional in every aspect of the process. The fact that McDonald’s documented everything made it possible for an individual with the right mindset to launch a successful franchise
According to David Hirschfeld, those who take risks and rely on successful success methods to grow their businesses are not successful
It’s not you, as per David Hirschfeld. You have the option to do that. Let’s say you have an idea. Your opinion is that’s a great idea. Do you have any personal connection to this idea? And when you do, do you think you possess the ability to fix social media issues effectively?
Social media is something everyone will appreciate, according to David Hirschfeld. Do you find yourself dealing with a daily challenge in your industry?
David Hirschfeld acknowledges that you share the same difficulties as other individuals in the industry. Through networking or other means, you can reach out to individuals who are facing similar challenges as you
The impact of solving this problem And the value of resolving it can be quantified by David Hirschfeld. You are interested in and believe that I can come up with a solution to this problem. That is a recipe for success
According to David Hirschfeld, your chances of success are based on the ground. The problem you are trying to solve could be of great importance. The market opportunity may not be analyzed
David Hirschfeld acknowledges that there is still a market for it, although its scope may be restricted. To me, those resemble potions in terms of their worth. The individual who initiates a software venture and surrenders it after two years has accumulated 500,000 dollars in ARR
After two more years, David Hirschfeld has achieved a 5 million ARR within two years. The issue at hand is not the hockey stick. The unicorn is not the only one. They are able to generate good cash flow. The value of their asset has surpassed the cash flow, and they have constructed a robust and prosperous product
David Hirschfeld expressed his desire to work with a large number of individuals because it’s enjoyable to witness their ventures prosper. 999 people attempted to win flutes that cost a billion dollars but were unsuccessful
David Hirschfeld suggests that those who fit with the other model can thrive in a given market, even if they build on it repeatedly
Robert, can it be replicated? It appears to be grounded in numerical values, empathy, And a step-by-step process. Rather than simply stating, “I’m skilled at fixing social media issues”
According to Robert, he is the Only person capable of fixing it. In contrast, saying, “I have a real problem” is an appropriate response. I can see who will use it. I am able to predict how I will stack the cards favorably. The potential for this to go awry is unknown to me
I’ll be able to demonstrate my step-by-step progress, Robert. Wouldn’t that be a safer option than following the same risk-based method, step by step? It seems like logical reasoning. As we approach the conclusion of our time here, what kind of tasks can be accomplished by someone who finds this intriguing?
After listening to your conversation, what would be the next step and where should someone who wants to learn about the launch-first method or Tekyz go?
[23: 19–23: 31] David Hirschfeld: Okay, great. I appreciate that. I have one book recommendation to make before I go there. It is The most excellent example of this. I’ve read many business books, but this one is the most outstanding
David Hirschfeld suggests reading this book If you’re in startup mode, either at the startup stage or on its way to an idea
The idea is philosophically similar to the subjects I discussed, according to David Hirschfeld. It’s notably more comprehensive and well-organized than my testing approach
David Hirschfeld explains that in the absence of a good relationship with one’s mother, you may not be as fortunate. It’s absolutely necessary for this situation. You approach her and express your desire to establish a pizza delivery company software
According to David Hirschfeld, she will say, “That’s such a great idea!”. You possess a high level of intelligence. It seems like you’ll be able to do it, right? That’s what your mother is suggesting. Let’s say you have an idea
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In what manner can you inquire from your mother or other loved ones and receive candid and valuable feedback to determine the appropriate approach and product selection?
The book titled The Mom testament is highly recommended for everyone to read, as stated by David Hirschfeld. Contact me at [email protected] Www. Tekyz. Com
That’s my website, as stated by David Hirschfeld TEKYZ And david@tekyz. Com is my email. You can find me on LinkedIn. To find me, simply search for my name right here
According to David Hirschfeld, he moves in a way that makes you see it in black
Robert, I am uncertain about the spelling of that word in the final recording
All right, David Hirschfeld. Last name is David. Last name is H-I-R-S-C-H-F-E-L- D. I f you search my LinkedIn, I should show up
David Hirschfeld explains that the launch first logo on Tekyz’s homepage is an example of the method. A page that talks about launch is available once you click on that
[25: 27–25: 42] Robert: Very cool. So tekyz. Com, T-E-K-Y- Z. L inkedIn is where David Hirschfeld works. David, the concept of software architecture and its design can be beneficial
During my teenage years, I would frequently visit the bookstore and read some of the books. Take a cue from Joel and focus on software development. Sometimes it’s fun. It’s enjoyable to mention topics such as the airline industry while exchanging them for fun
It’s a real problem, as stated by Robert. This is the area where people are stuck in their tracks. After many years of farming, the lack of software is a significant disadvantage for farmers
Robert, it’s great when someone follows you and learns about software philosophy, product market fit, and solution fit
It’s really exciting and fascinating when you get into it, as per Robert. The way to explore David Hirschfeld’s LinkedIn and T-E-K-Y-Z content is like this. Com
As we prepare to review the next steps, resources, And launch first method on tekyz, Robert recommends using these methods. It’s time to address you, David, on Com and attempt to stump you with a bit of knowledge
Robert, can you share with us a positive and entertaining quote or lesson that has helped shape your career path?. What is a quote or lesson that you find inspiring?
[26: 52–26: 53]: Okay
This is connected to a story that I was taught in the past about making assumptions, according to David Hirschfeld. My advice is to avoid cutting the sides of the ham
According to David Hirschfeld, if you don’t cut the edges of the Christmas ham, what does that mean?. Do I have sufficient time?
David Hirschfeld describes it as a two-minute story
Robert suggests that we can make the display inch829ExCeltic, but it differs in meaning for each individual
Let’s do it, David Hirschfeld said. Sally, who is seven years old, is aiding her mother in cooking meals. She is only now old enough to actually participate in it. The preparation of the ham is being taught to her by her mother
According to David Hirschfeld, she removes the ham’s tips And places it in the pan before placing it into the oven. What is the reason for cutting the ends of the ham, as Sally claims it enhances its flavor?. The woman asks why the taste of it is improved, stating that she doesn’t have a firm answer
According to David Hirschfeld, his mother is in the other room and taught him how to cook. Her ham always turns out perfectly. When Sally enters the living room, she asks her Grandma why they cut the ends of the ham, which she believes enhances its flavor
According to David Hirschfeld, why does She think that would enhance the flavor of it? She retorts, “I don’t know.”. We produce only the best hams, trust me. Your great-grandmother is at my sister’s place in New York, so why don’t you call?
In David Hirschfeld’s opinion, she answers the phone call from 16 to 28. They all come together on the phone. Great-grandmother, Sally asks why do you snip off the ends of the Christmas hand? She claims it’s because my oven is too small. In situations where you have faith in your actions and others believe that they are consistent, I always advise against cutting off meat from the ham before serving it, as it can lead to confusion
Robert suggests reconsidering the absence of a power off button on my Kodi remote and the lack of any buttons on an iPhone. Com, that’s tekyz. Search for David Hirschfeld on LinkedIn using the Com search engine. If you want to see what he’s talking about on Medium, make sure to check out his exceptional content
Robert believes that the key to success in A startup and SaaS business is to prioritize AI over other areas
The right mindset can lead to fun, excitement, And adventure, as demonstrated by David’s insights. So, T-E-K-Y- Z. C om. It’s great to have the opportunity to speak with you, David Hirschfeld. Thanks
Depending on the publication’s title, David Hirschfeld will present a shameless plug. I am bringing Scaling Smarter to the podcast as my guest
[29: 43–29: 48] Robert: Very nice. So, Scaling Smarter Podcast. Give it five stars. Listen to every episode. Yeah
[29: 48–29: 53] David Hirschfeld: Thank you. I appreciate that. Thank you, David. This is the same as for Market of the Day here. Of course
David Hirschfeld, Tekyz Founder
David Hirschfeld founded Tekyz , a company dedicated to transforming business software development. Starting with a physics degree from UCLA, he has over 30 years of experience and has also had an impressive sales career at Computer Associates. David’s first software company was launched in 2000, and he later found fulfillment in helping entrepreneurs achieve their goals
He came up with the Launch 1stTM approach, which emphasizes generating income before coding begins. This helps startups gain traction and minimize potential risks. David is a leader who values innovation and teamwork Tekyz By offering development and SaaS solutions that are powered by AI, making a significant impact on the tech industry
Tekyz Set to Launch two new artificial intelligence applications: one for enhancing the Launch 1st Methodology Niche Analysis and the other for Estimiz, an AI-based project estimation tool. David’s hobbies include golf and woodworking, in addition to being a busy professional
To learn more about David Hirschfeld and his relationship with Tekyz, visit his LinkedIn profile — David Hirschfeld LinkedIn Profile
For more information about Tekyz’s Visit the website to learn about services and how they can help you leverage AI in healthcare Tekyz. Com Reach out to the founder at any time Info@tekyz. Com
