Exploring Justin Bieber’s Latest Musical Offering: “Swag”

Justin Bieber surprised his devoted fanbase by announcing and releasing his seventh studio album, “Swag,” just hours after the initial announcement. This marks his first album release since 2021’s “Justice,” a gap of almost four years. The album boasts an impressive roster of collaborators, including Dijon, Gunna, Sexyy Red, Lil B, and Druski, among others.

Bieber’s creative process for “Swag” involved informal jam sessions at his Los Angeles residence, culminating in the album’s completion during an Icelandic trip with his creative partners, as reported by the Hollywood Reporter.

The Album’s Unveiling: A Global Billboard Campaign

Bieber employed an unconventional promotional strategy. He unveiled the album’s release through a series of eye-catching billboards featuring the album art and tracklist in major cities around the world, including New York City, Iceland, Los Angeles, and Atlanta.

Intimate Family Moments Featured in Album Artwork

Although the main “Swag” album cover is minimalist—a black background with the title in a muted serif font—the accompanying artwork offers a glimpse into Bieber’s personal life. It includes heartwarming images of Bieber with his wife, Hailey Bieber, and their son, Jack Blues. Bieber shared these intimate shots on his Instagram Story.

Track Listing: Twenty-One Songs of “Swag”

The album comprises twenty-one tracks. The complete list is as follows:

• All I Can Take
• Daisies
• Yukon
• Go Baby
• Things You Do
• Butterflies
• Way It Is
• First Place
• Soulful
• Walking Away
• Glory Voice Memo
• Devotion
• Dadz Love
• Therapy Session
• Sweet Spot
• Standing on Business
• 405
• Swag
• Zuma House
• Too Long
• Forgiveness

Collaborations and Production

The album features collaborations with a range of artists, including Cash Cobain, Dijon, Druski, Eddie Benjamin, Gunna, Marvin Winans, and Sexxy Red. Several of these collaborators also contributed to the album’s production, alongside Daniel Caesar, Carter Lang, Daniel Chetrit, Eli Teplin, Harv, Knox Fortune, and Sir Dylan.

Future Musical Endeavors

While “Swag” showcases Bieber’s R&B influences, indications suggest that more music, potentially with a stronger pop focus, is on the horizon. Sources at Billboard have reported that the singer is actively working on a significant amount of new material.